Corporation Vertical Files, ca. 1915-1999 (bulk 1960s-1990s).

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Corporation Vertical Files, ca. 1915-1999 (bulk 1960s-1990s).

http://www.worldcat.org/oclc/47942694

Alphabetical files of miscellaneous information about mainly U.S. corporations, both domestic and multinational. The fullest documentation exists for companies that have been either JWT clients (notably Kraft Foods; Quaker Oats; Sears, Roebuck and Company; Ford Motor Company; Northern Telcom; Gerber; Kellogg; Philip Morris; Oscar Mayer; Kemper; S.C. Johnson; McDonnell Douglas; Jos. Schlitz; 7-Up; and others) or their clients' major competitors (e.g., AT & T, McDonald's, and General Motors). Files contain widely diverse formats of information, including internal JWT unpublished reports and memoranda; articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft Foods. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. (01-130).

25961 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7586940

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 16 Entities related to this resource.

Sears, Roebuck and Company

http://n2t.net/ark:/99166/w6mt4j4m (corporateBody)

Sears, Roebuck and Co., commonly known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, and reincorporated by Richard Sears and Julius Rosenwald in 1906. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, the operation began as a mail ordering catalog company and began opening retail locations in 1925. The first location was in Chicago, Illinois. In 2005, the...

McDonnell Douglas Aerospace (Firm)

http://n2t.net/ark:/99166/w6v74n28 (corporateBody)

Quaker Oats Company

http://n2t.net/ark:/99166/w6r25gdd (corporateBody)

Oscar Mayer & Co.

http://n2t.net/ark:/99166/w6r83hfk (corporateBody)

Kellogg Company

http://n2t.net/ark:/99166/w6pp369k (corporateBody)

Northern Telecom Inc.

http://n2t.net/ark:/99166/w64v1mpg (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

General Motors Company

http://n2t.net/ark:/99166/w6jd9z8h (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

Gerber Products Company

http://n2t.net/ark:/99166/w6kt0rw4 (corporateBody)

McDonald's Corporation

http://n2t.net/ark:/99166/w68q0tss (corporateBody)

Johnson Wax

http://n2t.net/ark:/99166/w61k3bjf (corporateBody)

Philip Morris and Company

http://n2t.net/ark:/99166/w6r2526r (corporateBody)

AT & T.

http://n2t.net/ark:/99166/w6bp5551 (corporateBody)